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Invertising summit on the communications industry: the future of advertising according to Paul Iabichino

quoting Andrea Genovese, founder of 7thFloor, marketing & communications strategist, professor of Social Media Marketing and Design Experience, citing the author ..

"In an increasingly fluid and crossed by deep well overtake you, it still makes sense to choose a target for your own communications?

Consumers recognize themselves more in the socio-demographic classifications or tribes that show a sense of belonging to a common identity?

Perhaps you are consuming the end of advertising as
was understood to date. We

Invertising? "

Advertising -> Invertising
Commercial -> Content
Communication -> Conversation
Push -> Pull
Monologue -> Dialogue
Consumer -> User
impactful -> Useful
Execution -> Experience
Contact - > Connect
Promotion ->
Global Education -> Social
Aesthetics -> Ethics
Ability -> Responsibility
Shopping -> Sharing
Persuasion -> Permission